Introduction

The Japanese concept of Ikiigai is often translated as “a reason for being.” It’s the idea of discovering what makes life truly meaningful. A key component of Ikiigai is finding balance and purpose across multiple aspects of life, such as passion, mission, vocation, and profession. The Ikiigai with 3 rings model offers a more structured and refined way to understand this balance. By focusing on three key questions — “What do you love?”, “What are you good at?”, and “What can you be paid for?” — this model offers a simple yet profound way to achieve a sense of fulfillment and purpose.

In this article, we’ll explore the Ikiigai with 3 rings concept, dive into its benefits, and offer practical tips to help you incorporate this framework into your life. Whether you’re trying to pivot in your career, enhance your personal growth, or find greater satisfaction in your everyday actions, the Ikiigai with 3 rings approach can be a powerful tool for transformation.

What is Ikiigai?

Before delving into the specifics of the Ikiigai with 3 rings model, it’s essential to understand the traditional meaning of Ikiigai. Ikiigai is rooted in Japanese culture and signifies a deep, intrinsic satisfaction that comes from living a life that aligns with one’s true values, passions, and skills. While the term itself can be difficult to translate into a single word, it encapsulates the concept of finding joy, purpose, and meaning in life.

The concept of Ikiigai is often represented as a Venn diagram with four overlapping circles:

1. What you love: The things you are passionate about.
2. What you are good at: Your skills and strengths.
3. What the world needs: Opportunities to make a positive impact.
4. What you can be paid for: Your profession or vocation.

When all four circles align, that’s where Ikiigai is found – the sweet spot where passion, talent, social contribution, and economic sustainability converge.

Understanding Ikiigai with 3 Rings

While the traditional Ikiigai model has four components, the Ikiigai with 3 rings model simplifies this framework into three primary areas of focus:

1. What You Love: Passion and personal interests.
2. What You Are Good At: Skills, expertise, and talents.
3. What Can You Be Paid For?: Practicality, livelihood, and economic sustainability.

By combining these three areas, the model helps individuals focus on finding fulfillment without necessarily considering societal expectations or external pressures.

Here’s a breakdown of each of the three rings:

1. What You Love (Passion)

This first ring is about passion. What activities make you lose track of time? What do you enjoy doing for hours without feeling tired or bored? Whether it’s writing, painting, cooking, or solving problems, this ring represents your true interests and motivations.

2. What You Are Good At (Talent)

The second ring focuses on your abilities. These are the things that come naturally to you or those that you have developed over time through experience, learning, and practice. Your talent can be something you’ve honed through years of study or an innate skill that has always been a part of you.

3. What Can You Be Paid For? (Sustainability)

The third ring is about finding practical application for your passions and skills. It’s important to consider how your interests and talents can translate into a sustainable career or business. This doesn’t mean everything you love has to be monetized, but it does mean finding ways to align your passions with opportunities for financial stability.

The Intersection of the 3 Rings: Finding Your Ikiigai

In the Ikiigai with 3 rings model, the goal is to find the area where all three circles overlap. This intersection represents a place of alignment where:

• Your passions fuel your motivation.
• Your talents give you the confidence to pursue those passions.
• Your income allows you to sustain yourself and continue living the life you desire.

Finding this sweet spot is often described as “living your best life” — one that balances personal happiness with financial sustainability. This intersection offers deep fulfillment, both in your personal life and in your work.

How to Apply the Ikiigai with 3 Rings Model

If you’re seeking to apply the Ikiigai with 3 rings model to your life, consider the following steps:

1. Reflect on Your Passions: What makes you excited to get out of bed in the morning? Take some time to think about what you love to do, whether or not it aligns with your current career. Keep in mind that passions can evolve over time, so don’t feel confined to one thing.
2. Evaluate Your Talents: What are you good at? Think about your skills — both professional and personal. Are there any specific talents that have always come naturally to you? Or perhaps, areas you’ve developed expertise in over time? This could be a useful starting point in your career transition or personal growth.
3. Assess Market Demand: While passion and talent are important, it’s also essential to assess whether there’s a market for what you offer. What skills are in demand? Can you offer value to others through your passion or talent in a way that others would be willing to pay for?
4. Experiment and Refine: Once you’ve identified the areas of intersection, take small steps to test your theory. Try new things, get feedback, and refine your approach. Personal growth often requires iteration.

Benefits of Using the Ikiigai with 3 Rings Model

There are several benefits to applying the Ikiigai with 3 rings model to your life and career:

1. Clarity and Focus: By identifying where your passions, talents, and financial goals align, you gain a clearer sense of direction.
2. Increased Motivation: Focusing on what you love and what you’re good at will naturally enhance your motivation and drive.
3. Personal Satisfaction: Living in alignment with your Ikiigai leads to a more fulfilling and meaningful life.
4. Sustainable Success: The balance between passion, talent, and income ensures that you can pursue your dreams without risking financial stability.

Challenges to Overcome

While the Ikiigai with 3 rings model can be a powerful tool, there are some challenges you may face:

• Financial Constraints: Turning your passion into a sustainable career may take time, and you might face financial limitations in the early stages.
• Fear of Change: Shifting to a new career or lifestyle can be daunting, and it may involve overcoming significant fears and doubts.
• External Pressures: Family, society, or cultural expectations can sometimes influence the choices you make, even when they don’t align with your Ikiigai.

Comparison Chart: Ikiigai vs. Ikiigai with 3 Rings

Conclusion

The Ikiigai with 3 rings model offers a practical and actionable way to align your passions, talents, and financial goals. By focusing on these three key elements, you can create a life that is both meaningful and sustainable. Whether you’re looking to find more fulfillment in your current career or embarking on a new path, understanding and applying this model will help you uncover your true Ikiigai — your reason for being.

Remember, your Ikiigai may evolve over time. It’s a lifelong journey of discovery, growth, and refinement. So, take the first step today and start exploring what makes you come alive.

The history of the NEC Birmingham began long before its construction, with a growing demand for exhibition centres! The UK has a wealth of history in the world of exhibitions, dating all the way back to the Industrial Revolution. At this time, demand for exhibitions and trade shows accelerated rapidly, as businessmen started seeking platforms for their products and great innovations.

In light of this stead-fast demand, Prince Albert and Queen Victoria took action, launching The Great Exhibition of 1851 at Hyde Park’s Crystal Palace (This venue was later destroyed by fire in 1936). The Great Exhibition was the beginning of the UK’s rich history in exhibitions. Following this event, which put the UK at the forefront of innovation was the building of many more centres including the Manchester Central Convention Complex, and shortly after, Olympia London.

To this date, the UK is now home to over 41 exhibition halls, but three take precedence: The NEC Birmingham, London Olympia and ExCeL London! In this blog, we will focus on the history of the NEC.

About The Venue

The NEC Birmingham is one of the UK’s largest and most valuable exhibition centres. Since its opening by Queen Elizabeth II in 1976, the NEC has welcomed over 60 million individuals from various industries and backgrounds. Whether it is the iconic BBC Good Food Show or The Festival of Quilts, the NEC has a show for every personality.

• The NEC Birmingham is the venue of choice for the UK’s organisers, exhibitors and visitors. With 18 great halls, there is no shortage of space for business trade.
• The venue is located a five-minute walk away from Birmingham International Railway Station, making it easily accessible.
• NEC, Birmingham stands for National Exhibition Centre Birmingham. Like ExCeL London, the venue is most well-known by the abbreviation “NEC”.
• The NEC hosts over 500 events annually – around 100 more than its competitor, ExCeL.
• Fleetwood Mac, Billy Joel, Elton John, David Bowie, Prince, Blondie, Black Sabbath, the Bee Gees, The Who, and Queen, are among the iconic musicians to have played at the NEC!
• In 2020, the NEC housed NHS Nightingale Hospital Birmingham, a part of a network of NHS Nightingale Hospitals rolled out in response to the COVID-19 pandemic. The hospital was closed in 2021 without needing to treat a single patient.
• The parent company of the NEC Birmingham, the NEC group, also owns the Arena Birmingham, ICC Birmingham and Resorts World Arena.

The Architecture

The NEC Birmingham is vast! It’s the largest exhibition hall in the UK with an impressive 182,000 square metres of space, 20 interconnecting halls, 392 acres of hard-standing ground and 75 acres of woodland!

The NEC Birmingham was designed by Edward Mills, an architect from London who studied at the Polytechnic School of Architecture. After his death in 1998, he was recognised as an “innovator in concrete,”. The NEC stands out as one of his most notable works, showcasing this design aesthetic prominently.

Like some of its predecessors, the Machester Central Convention Centre and Olympia, London the NEC Birmingham features a glass-barrel ceiling! Though this adds aesthetic interest, this feature is also intended to combat exhibition fatigue.

First Exhibitions

Spring Fair was the inaugural exhibition at the NEC Birmingham, taking place in 1976! This show is still the UK’s favourite and largest home, gift and fashion show, utilising all of the NEC’s 20 halls each year.

Next up for the NEC was the 1986 Motor Show, which was held at the NEC until 2004. This event was popular among celebs and was attended by Lewis Collins and Stewart Lee!

Most Famous Exhibitions

• Titanic Exhibition
• Beyond Van Gogh
• Spring Fair
• Crufts
• Autosport International
• The National Wedding Show
• The Caravan, Camping and Motorhome Show
• The BBC Good Food Show
• Grand Designs Live
• The National Franchise Exhibition

A Journey to Sustainability

Like many of the UK’s exhibition centres, the NEC has been on a journey to sustainability. The NEC Group has introduced many initiatives to reduce environmental impact, including partnering with OCS Group, which reduced carbon emissions by nearly 222 tonnes per year and taking part in biodiversity preservation activities. The NEC Group has also vocalised the aim to reach net zero by 2040.

Exhibitors are also making sustainability improvements, by switching to reusable, modular exhibition stands from leading exhibition stand design contractors like Quadrant2Design.

Looking Forwards

The NEC Birmingham has had a great run so far. With highly anticipated shows and experiences like Spring Fair and Beyond Van Gogh, the venue has proven that it remains a valuable platform.

Similar to other exhibition centres in the UK, it’s encouraging to see the increasing focus on sustainability initiatives at the NEC. We are excited to see further expansion and growth at this esteemed venue!

When provisioning for an event, the logistics of serving food can often become a cumbersome task. Traditional catering services have been the staple, but with the surge in creativity and demand for versatility, mobile catering in Sydney has cut a niche in the event planning industry. The concept of mobile catering has opened up a realm of possibilities for both event organisers and attendees, making festivities all the more memorable.

Understanding Mobile Catering

Mobile catering introduces a dynamic and flexible way to provide food at various locations. This innovative approach transcends the constraints imposed by traditional catering, bringing freshly prepared cuisine right to the doorsteps of any venue. Not only does this benefit large-scale events, but it also adds a unique touch to more intimate gatherings.

By integrating the service into an event, organisers can deliver an impressive range of gastronomic selections. It satisfies the craving for novel dining experiences, which has become a contemporary trend in the world of event management.

The Benefits of Mobile Catering

Opting for mobile catering in Sydney provides various advantages, one of which is the expansion of venues. Events are no longer limited to locations with on-site kitchen facilities. With a mobile catering setup, parks, beaches, and remote outdoor spaces become feasible hosts for events.

Moreover, mobile catering offers a spectacle. Watching chefs prepare meals on-site has an entertainment value that enhances the guests’ experience. It contributes to an event’s atmosphere by embedding the senses of smell and sight into the culinary segment.

Flexibility is yet another merit. Mobile catering units can adapt their menus to align with dietary restrictions and food preferences, ensuring guests have access to satisfying meals that cater to their individual needs.

Maximising the Potential of Mobile Catering

Choosing the right mobile catering service is paramount for event success. It not only contributes to the general ambience but also reflects the organisers’ dedication to providing a comprehensive and high-quality experience. It is crucial to partner with a caterer who understands the specific demands and scale of your event.

Customisation is a key component of mobile catering services. Providers that offer tailor-made menus based on thematic concepts can distinguish an event from the conventional. Personalization ensures every aspect of the catering experience is in harmony with the overall event.

Additionally, the operational aspects of mobile catering need meticulous planning. Matters such as power supply, water availability, and setup times are vital for smooth operations. An esteemed caterer will handle these logistical elements, allowing organisers to focus on other aspects of their event.

Mobile Catering – A Sustainable Choice

In the current era, sustainability is not just a marketing strategy but a conscientious choice. Mobile catering aligns with sustainable practices, such as reducing food wastage by preparing meals to order and using eco-friendly packaging materials.

Further, with local sourcing a part of many mobile caterers’ ethos, this model reduces the carbon footprint associated with transporting food. These considerations resonate well with eco-conscious guests, adding another layer of appeal to the concept.

Implementing Mobile Catering

Integrating mobile catering into an event requires collaboration and planning. The caterer’s role is more than just providing food; it’s about enriching the event experience. This is achieved through thoughtful menu creation, impeccable service, and flawless execution.

Consideration must also be given to regulatory compliance. Professional mobile caterers are versed in the food safety and health regulations, ensuring that every dish is not only delectable but also safely prepared and served.

Whether it’s a wedding, corporate function, picnic, or festival, mobile catering provides a bespoke and inclusive dining experience. It encapsulates modern dining preferences while retaining the essence of professional catering services.

The Future of Event Catering

As the event landscape continues to evolve, mobile catering is set to occupy a more dominant position. Its ability to adapt and transform according to the nature of the event makes it a versatile choice which many organisers are eager to capitalise on.

With technology elevating the food and beverage industry, the interplay between mobile catering services and tech-savvy consumerism is something to watch. From online ordering systems to GPS tracking for real-time service updates, mobile catering is primed for technological integration.

In conclusion, mobile catering in Sydney brings forth an innovative, sustainable, and entertaining dimension to event catering. It represents a shift from conventional norms and ushers in a new era where diversity, quality, and adaptability reign supreme.

As celebration paradigms shift, mobile catering stands out as a key element in revolutionising festivities. It is no mere trend but a transformation in the culinary experiences we offer at events, bridging the gap between traditional elegance and contemporary dynamism.