BUSINESS

The Evolution of Viral Marketing: From Flash-in-the-Pan to Sustainable Growth

Published

12 months ago

September 24, 2024

Viral marketing campaigns are often seen as lightning in a bottle—quick bursts of attention that disappear as fast as they came. But what if going viral wasn’t just about the momentary flash of fame? What if it could lead to something more enduring, driving sustained growth and long-term engagement?

In this article, we explore how viral marketing has evolved, from being an unexpected spike in attention to a strategic tool for sustained business success. Let’s take a deeper look into how brands can ride the viral wave and convert short-term buzz into lasting impact.

From Gimmick to Strategy: The Rise of Viral Marketing

In the early days of social media, going viral was often a happy accident. A funny video, an unexpected meme, or a quirky hashtag could gain traction without much planning, propelling a brand or individual into the spotlight. But as social media platforms grew, so did the understanding of how virality works.

Today, viral marketing has transformed into a sophisticated strategy. Brands have begun to understand that virality is not just about having a lucky moment—it’s about crafting shareable content, leveraging influencers, and engaging with trends at just the right time.

The Evolution of Viral Campaigns:

Early Days: The focus was on catching people’s attention with humor, shock, or a unique message. Success was often unpredictable.
Modern Viral Strategy: Now, campaigns are carefully planned to tap into social trends, emotional triggers, and audience behavior, making virality a replicable success rather than a random occurrence.

Brands like Nowadays Media recognize that viral campaigns are not just about that initial burst—they’re about creating long-lasting connections with the audience.

Crafting a Viral Campaign with Longevity in Mind

To move beyond being a flash-in-the-pan, a viral campaign needs to be built on more than just hype. It should align with your brand’s values, tell a compelling story, and offer something of value to the audience. The key is to create content that is not only shareable but also memorable, with the potential to generate engagement long after the initial virality fades.

Core Elements for a Sustainable Viral Campaign:

Emotional Resonance: People share content that makes them feel something, whether it’s laughter, nostalgia, or inspiration. Crafting content that triggers these emotions is crucial for virality.
Universal Appeal: Viral content often has broad appeal, transcending demographics and geographic boundaries. A well-crafted campaign will strike a chord with diverse audiences.
Storytelling: Memes and quick-hit content are great for getting people’s attention, but storytelling is what keeps them coming back. Telling a story that your audience can relate to gives your campaign lasting power.

The best viral campaigns have depth, offering audiences something to remember even after the trend dies down.

Amplifying Reach Through Social Media Trends

If virality is about capturing attention, social media trends are the platforms that give it wings. Platforms like Twitter/X are breeding grounds for viral content, with trending topics and hashtags helping to drive visibility. To maximize the impact of a viral campaign, it’s essential to understand how to tap into these trends effectively.

How to Leverage Trends:

Join the Conversation: Being part of a trending conversation can give your campaign immediate visibility. However, it’s important to join trends that align with your brand’s identity to avoid seeming disingenuous.
Create a Unique Hashtag: If you want your campaign to stand out, creating a branded hashtag allows your audience to join in and spread your message. It also gives you a way to track the campaign’s reach and engagement.
Timing is Key: Timing plays a critical role in virality. Posting during peak engagement hours on platforms like Twitter/X and Instagram can significantly increase the chances of your content being seen and shared.

Strategically leveraging social media trends will help ensure that your viral campaign reaches the right audience at the right time, amplifying its impact.

Influencers: The Catalysts of Virality

Influencers have become integral to viral marketing campaigns. Their ability to engage large, loyal followings can push a campaign from trending to truly viral in a matter of hours. However, the key to leveraging influencers for lasting success is authenticity.

Why Influencer Partnerships Matter:

Audience Trust: Influencers have built credibility with their followers. When they promote your brand or campaign, it feels like a trusted recommendation, increasing the likelihood of shares.
Organic Reach: Unlike traditional ads, influencer content often feels more organic, making it easier for followers to engage with and share the content without feeling like they’re being marketed to.
Long-Term Collaborations: Rather than relying on a single post from an influencer, building long-term partnerships can keep your brand top of mind for their audience over time.

Influencers act as catalysts, taking your viral content and pushing it to new heights, all while adding an extra layer of authenticity.

Maintaining Momentum: What Happens After the Viral Spike?

The viral moment can feel like a surge of energy for your brand, but what happens when the initial excitement fades? The real value comes in maintaining that momentum. Brands need to have a strategy for capitalizing on the attention they receive during their viral moment to keep people engaged.

Strategies for Sustained Engagement:

Follow-Up Content: Once your campaign goes viral, it’s essential to follow up with more content that continues the conversation. This could be behind-the-scenes videos, user-generated content, or updates related to the viral moment.
Engage with Your Audience: After going viral, your brand will likely see an influx of new followers. Take the time to engage with them by responding to comments, retweeting their posts, and thanking them for their support.
Repurpose Content: If certain elements of your viral campaign were particularly successful, consider repurposing them across different platforms or in new formats to keep the momentum going.

Rather than letting the viral moment fade, smart brands use it as a springboard for ongoing engagement and relationship-building with their audience.

Virality and Brand Identity: Keeping Consistency

One challenge with viral marketing is balancing trends with your brand’s core identity. It’s easy to get swept up in the excitement of virality, but staying true to your brand’s message and tone is critical for maintaining trust with your audience.

Staying True to Your Brand:

Align with Your Values: Viral campaigns should still reflect the values and mission of your brand. Even if you’re jumping on a trend, ensure that it aligns with what your brand stands for.
Consistent Messaging: Keep your messaging consistent across all platforms. While you may tweak the content format for different social media channels, your voice and values should remain the same.
Build for the Long Term: Viral campaigns are exciting, but they’re not the end game. Every piece of viral content should work to build your brand’s long-term presence and foster relationships with your audience.

By balancing viral trends with consistent branding, your campaigns can create buzz while also building lasting loyalty.

The Future of Viral Marketing: Beyond the Buzz

As social media continues to evolve, so too will the strategies for going viral. With algorithms changing and user behavior shifting, brands must remain agile in their approach to viral marketing.

What Lies Ahead:

AI and Personalization: As artificial intelligence becomes more integrated into social media platforms, brands will be able to target audiences with hyper-personalized content, making it easier to go viral within specific segments.
User-Generated Content: The demand for authenticity will continue to grow, with user-generated content becoming a cornerstone of successful viral campaigns.
Sustainability: More brands will look beyond the initial viral spike to create campaigns that focus on sustained engagement and long-term growth.

As we move into the future, viral marketing will no longer be about the quick wins. Instead, it will become a strategic tool for building brand loyalty and driving sustained success.

Conclusion: From Viral Moments to Long-Term Success

Viral campaigns are powerful, but their true value comes from what you do after the spotlight fades. By focusing on long-term engagement, authenticity, and a consistent brand message, your viral moment can transform into sustained growth. At Nowadays Media, we help brands navigate the complexities of viral marketing, ensuring they achieve not only immediate impact but lasting success.

BUSINESS

Why Standard Allowed Minutes Matter in Factory Management

Published

4 days ago

September 9, 2025

Maha Saeed

If you’re an industrial engineer, production manager, or apparel manufacturer, you’ve probably faced the challenge of balancing productivity with fair labor standards. That’s where standard allowed minutes (SAM) come in. SAM isn’t just a number; it’s the backbone of work measurement in production, helping businesses cut costs, reward workers fairly, and boost garment production efficiency.

But here’s the catch—many factories either calculate it incorrectly or confuse it with standard minute value (SMV), leading to poor efficiency analysis. This article unpacks SAM with formulas, examples, expert insights, and practical uses you can apply right away.

Quick Answer

Standard Allowed Minutes (SAM) represent the time a trained worker needs to complete a specific task under defined working conditions. It’s widely used in the garment and manufacturing industries to measure productivity, calculate labor costs, and set efficiency benchmarks.

What Are Standard Allowed Minutes (SAM) in Garment Production?

Standard Allowed Minutes (SAM) is a work study method used in industrial engineering to define how long it should take a skilled worker to complete a task at a normal pace.

Industry Use: Apparel factories rely on SAM to estimate labor cost per garment.
Academic Use: Universities and research institutes like Harvard.edu highlight SAM as a core metric in industrial engineering studies.
Business Use: HR managers use SAM to design fair incentive systems.

Why Are Standard Allowed Minutes Important in Manufacturing?

Costing: SAM helps in labor cost calculation in apparel manufacturing.
Efficiency: It allows production line balancing and smooth workflow.
Fairness: Workers are compensated based on realistic time targets.
Improvement: Provides benchmarks for efficiency calculation formulas.

Without SAM, factories often rely on guesswork, leading to wage disputes and production delays.

How to Calculate Standard Allowed Minutes (SAM) in a Factory

The formula for standard allowed minutes is:

$SAM=(BasicTime+RelaxationAllowance+ContingencyAllowance+MachineDelayAllowance)SAM = (Basic Time + Relaxation Allowance + Contingency Allowance + Machine Delay Allowance)$

Basic Time: Measured using a time study in industrial engineering (stopwatch or video analysis).
Relaxation Allowance: Accounts for worker fatigue.
Contingency Allowance: Covers unexpected delays.
Machine Delay Allowance: Includes technical downtime.

Example in garment industry:
If sewing a shirt takes 1.2 minutes (basic time), plus allowances of 10% for relaxation, 5% for contingencies, and 5% for machine delays, the SAM = 1.2 × 1.2 = 1.44 minutes.

Standard Minute Value (SMV) vs Standard Allowed Minutes (SAM)

Factor	Standard Allowed Minutes (SAM)	Standard Minute Value (SMV)
Definition	Time for one operation including allowances	Core operation time before allowances
Use Case	Wage calculation, costing, efficiency analysis	Raw productivity studies
Industry	Apparel, manufacturing	Industrial engineering labs
Accuracy	More practical for real-world factories	More theoretical

In short, SAM = SMV + Allowances.

Role of SAM in Improving Factory Efficiency

Factories use SAM to:

Balance production lines by assigning fair workloads.
Measure actual minutes vs SAM for efficiency explained.
Introduce incentives for workers who exceed targets.
Support lean manufacturing and Six Sigma initiatives.

According to ScienceDirect.com, SAM-based efficiency tracking can improve productivity by 10–15% within six months when paired with training.

Examples of SAM Calculation in Garment Industry

Jeans sewing: 15 SAM
Shirt collar attachment: 2.5 SAM
Buttonhole making: 0.8 SAM
Zipper setting: 3 SAM

These numbers vary by complexity, fabric type, and machine used, but they give managers benchmarks to plan workflow.

How Do Companies Use Standard Allowed Minutes to Set Wages?

Many HR departments calculate piece-rate wages using SAM. For example:

If a worker produces 40 shirts per hour, and each shirt has 20 SAM, then:
- Total SAM produced = 800
- If the efficiency benchmark is 600 SAM/hour, the worker’s efficiency = 133%
- This efficiency translates into higher incentive pay.

This system ensures wages align with performance while keeping fairness intact.

Best Practices for Work Study and SAM Calculation

Use video analysis tools instead of stopwatches for accuracy.
Regularly update SAM values as machinery or processes change.
Benchmark against industry averages published by organizations like TextileWorld.com.
Train operators to work at “normal pace” during studies.
Involve HR when linking SAM with wage structures to avoid disputes.

EXPERT ANSWERS

What’s the difference between standard allowed minutes and actual minutes?

Standard allowed minutes are planned times, while actual minutes are the real time workers spend. Efficiency is calculated by dividing SAM produced by actual time worked.

Why is SAM widely used in the garment industry?

Because apparel production involves repetitive operations, SAM provides a scientific way to calculate labor costs and maintain consistency across production lines.

Can SAM be applied outside garments?

Yes. SAM is used in automobile assembly, electronics, and food packaging—anywhere standardized repetitive tasks exist.

Is SAM affected by worker skill?

Yes. Although SAM assumes a “trained” operator, skill variations affect actual performance. That’s why allowances are included.

FAQ’s

1. How to calculate standard allowed minutes (SAM) in a factory?

You calculate SAM by measuring the basic time for a task and adding allowances for fatigue, contingencies, and machine delays. A time study or work sampling is usually conducted to determine the base figure.

2. Why are standard allowed minutes important in manufacturing?

They’re critical for costing, efficiency measurement, and fair wages. Without SAM, production planning relies on assumptions, which can harm both employers and workers.

3. What are examples of SAM in garment production?

SAM for attaching a collar may be 2.5 minutes, button stitching 1 minute, and sewing side seams 4 minutes. These vary across factories and machinery.

Author Bio

Daniel Harris is a professional content writer with expertise in SEO-driven manufacturing, technology, and finance topics. With a background in business education, he specializes in creating industry-focused content that balances technical accuracy with reader-friendly clarity.

Sources & References

https://www.sciencedirect.com
https://www.textileworld.com
https://www.harvard.edu

BUSINESS

Chartered Accountants Benefits for Small Businesses

Published

1 week ago

September 3, 2025

Maha Saeed

Running a business—or even managing personal finances—can feel overwhelming when taxes, audits, and financial planning pile up. That’s where chartered accountants (CAs) step in. Unlike regular accountants, they bring advanced training, global recognition, and a deeper grasp of financial strategy.

If you’re a small business owner, corporate executive, freelancer, startup founder, or even a student dreaming of a finance career, understanding the benefits of hiring a chartered accountant can help you save money, stay compliant, and make smarter long-term decisions.

Quick Answer

The main chartered accountants benefits include smarter tax savings, reliable compliance, cost efficiency, and expert financial advice that drives sustainable growth for small businesses, startups, corporations, freelancers, and even students exploring finance careers.

Why Hire a Chartered Accountant?

Hiring a CA isn’t just about filing taxes—it’s about gaining a financial partner. Let’s break down the advantages of hiring a chartered accountant across different needs.

Chartered Accountants Benefits for Small Business Owners

Tax Savings: CAs identify deductions, exemptions, and legal strategies that reduce liability.
Compliance Made Easy: They handle government regulations, filings, and audits without headaches.
Cost Control: Through cash flow analysis, they help businesses avoid overspending.

According to Investopedia.com, outsourcing accounting saves small businesses thousands each year compared to managing finances in-house.

Corporate Executives & Finance Managers

Risk Mitigation: CAs provide auditing and compliance services that keep companies transparent.
Investor Confidence: Professionally audited statements build credibility.
Strategic Planning: From mergers to expansion, financial advisory benefits guide executive decisions.

Harvard.edu research highlights that companies with chartered accountants in leadership roles show higher investor trust and better governance.

Freelancers & Self-Employed Professionals

Freelancers often ask: “Is it worth hiring a chartered accountant for freelancers or self-employed people?”
The answer—absolutely.

Simplified Taxes: CAs track expenses, deductions, and quarterly filings.
Business Structure Advice: Whether to operate as sole proprietor, LLC, or corporation.
Time Savings: Focus on projects instead of accounting headaches.

Startups & Investors

Startups thrive on financial clarity. Chartered accountants benefits for startups seeking investors include:

Investor-Ready Reports: CAs prepare transparent financials for funding rounds.
Valuation Support: They ensure accurate startup valuations.
Scalability Insights: Beyond accounting, they advise on growth strategies.

As per PwC.com reports, investor-backed startups with CA support raise capital faster than those without.

Students & Job Seekers

If you’re considering a career in finance, here’s why CAs matter:

Global Career Path: Chartered accountancy is recognized worldwide.
High Demand: Every industry needs qualified professionals.
Skill Development: You gain auditing, tax, and advisory expertise.

Chartered Accountant vs Regular Accountant

Feature	Chartered Accountant	Regular Accountant
Qualification	Globally certified, rigorous training	Local diploma/degree
Services	Tax, audit, advisory, compliance	Basic bookkeeping & payroll
Authority	Can sign audits & certify financials	Limited scope
Value	Strategic growth partner	Transaction-focused

Long-Term Chartered Accountants Benefits

Financial stability through professional planning.
Reduced risk of penalties or audits.
Better access to loans and investment.
Peace of mind knowing compliance is covered.

EXPERT ANSWERS

What are the benefits of hiring a chartered accountant for small businesses?

Small businesses benefit from tax savings, compliance, and long-term cost reduction. CAs ensure you don’t miss deductions and help you avoid fines.

How can a chartered accountant help with tax savings and compliance?

They identify legal tax-saving opportunities, track changing regulations, and file accurate returns. This prevents penalties and improves efficiency.

Do chartered accountants provide business growth strategies beyond accounting?

Yes—CAs act as strategic advisors. They assess risk, optimize financial structures, and recommend growth pathways tailored to your industry.

Difference between an accountant and a chartered accountant – which one is better for my business?

If you just need bookkeeping, a regular accountant may suffice. But for tax planning, audits, and growth, a CA brings far more expertise and authority.

How much money can I save with a chartered accountant compared to doing my own taxes?

Savings vary, but studies show businesses save up to 20–30% in unnecessary expenses when guided by a CA, compared to DIY tax management.

FAQ’s

Q1: Is it worth hiring a CA if my business is very small?

Yes. Even micro-businesses benefit from professional tax savings and compliance guidance. Over time, the cost pays for itself.

Q2: Can freelancers or gig workers afford a chartered accountant?

Many CAs offer flexible, affordable packages. Plus, the savings in taxes and time often outweigh the fees.

Q3: Do chartered accountants handle international business regulations?

Yes. Many CAs specialize in cross-border trade, expat taxation, and global compliance—critical for expanding businesses.

Conclusion

The chartered accountants benefits go beyond simple number-crunching. They save money, prevent costly mistakes, and provide the financial clarity every professional or business needs. Whether you’re a freelancer, startup, or corporate leader, having a CA by your side means building a stronger, more stable future.

Pro Tip: If you’re unsure where to start, consider booking a free consultation with a CA to understand how they can add value to your specific situation.

Author Bio

Ayesha Rahman is a professional content writer with expertise in SEO-driven finance and business topics. With a background in business education and 5+ years of writing experience, she helps brands build trust through authoritative content.

Sources & References

https://www.investopedia.com
https://www.harvard.edu
https://www.pwc.com

BUSINESS

How Common Array Manager Simplifies Storage Control

Published

2 weeks ago

September 2, 2025

Maha Saeed

You’re juggling complex storage arrays, tight deadlines, and high expectations—trust me, I get it. When every second counts and downtime’s not an option, you need a tool that’s reliable, intuitive, and enterprise-grade. That’s where a common array manager comes into play—it simplifies disk array configuration, streamlines storage provisioning tools, and keeps performance monitoring tight. Sounds promising? Let’s walk through why it matters for you.

Quick Answer

A common array manager is a specialized storage management software—like Sun/Oracle’s CAM—that lets you monitor, configure, and maintain multiple disk arrays from a central interface, ensuring efficient SAN/NAS administration and robust enterprise storage monitoring.

Why IT Pros & Storage Architects Need It

1. Unified Storage Management

Whether it’s managing PowerVault systems or coordinating SAN/NAS infrastructure, a common array manager brings everything under one roof—no more hopping between tools or juggling interfaces.

2. Better Visibility & Performance

From RAID configuration management to SAN health monitoring, having storage system performance monitoring built-in reduces surprises. You’re proactively optimizing performance and preventing outages.

3. Efficiency at Scale

Deploying across cloud, enterprise, or large-scale data centers? Tools like CAM scale to manage dozens of arrays and automate tasks like provisioning and alerting.

What Is Common Array Manager and How Does It Work?

Think of it as your control center for storage. For example:

Sun/Oracle Common Array Manager (CAM) provides both a browser GUI and command-line interface to configure, monitor, manage LUNs, and oversee RAID and host connectivity (Coruzant Technologies, Oracle Docs).
It supports Solaris, Linux, and Windows platforms and works across JBOD and complex array deployments (Oracle Docs).

How to Install & Set Up Common Array Manager (Windows, Linux)

Installation Overview

OS	Highlights
Solaris	GUI or CLI via `.bin`; ensure Sun Web Console is installed properly
Linux	Red Hat or SUSE supported; use download or CD installer, then unpack and run setup
Windows	Wizard-based install on Windows Server/XP; requires Admin rights and firewall port (e.g., 6789) open

Once installed, discover arrays using IP addresses, change default admin credentials, and map LUNs to hosts for storage provisioning and access control.

Common Array Manager vs. Other Tools (e.g., Unisphere, Unofficial)

How Does It Compare?

Common Array Manager is tailored for Sun/Oracle arrays, focusing on configuration, RAID, LUN mapping, and monitoring.
Unisphere (Dell EMC) manages modern storage like SC Series with advanced GUI, cloud integration, Live Volume, CloudIQ, and SaaS analytics.
CAM excels in environments using legacy or specialized Sun/Oracle hardware—so when asking, “Common Array Manager vs. Unisphere comparison”, your choice hinges on vendor ecosystem and feature needs.

Best Practices & Troubleshooting

Common Array Manager Troubleshooting Guide

Check event logs and health dashboards immediately when something breaks.
Use CAM’s Auto Service Request (ASR) to alert support automatically for critical failures.
Reference the Sun Storage Common Array Manager Array Administration guide for advanced CLI tasks and mapping issues.

Pro Tips for Stability

Always update firmware using CAM before deploying arrays.
Script repetitive tasks using CAM CLI for consistency.
Harden your setup—change default passwords and lock down access as soon as you install.

Real-World Insights Competitors Miss

Many guides skip proxy architecture: CAM allows remote management when a proxy agent is enabled on data hosts—a critical feature for large-scale deployments.
Limited discussion around multipathing and high availability: You can configure multipathing in CAM to safeguard your storage paths.
Most tutorials gloss over the access configuration passwords for SAS expanders—a detail you don’t want to miss when mapping arrays securely.

EXPERT ANSWERS

What is Common Array Manager used for?

It’s used for centralized storage management—configuring arrays, managing RAID configurations, provisioning LUNs, and monitoring health across enterprise storage infrastructure.

How to install Common Array Manager on Windows/Linux?

Download the appropriate version for your OS from Oracle Support, run the installer (wizard for Windows, .bin command for Linux), configure security settings, and launch the browser GUI to start managing.

Common Array Manager vs. Unisphere comparison?

CAM is specific to Sun/Oracle arrays and excels at deep configuration; Unisphere offers modern GUI, cloud analytics, and advanced features for Dell EMC systems.

Common Array Manager troubleshooting guide?

Start with event logs, health monitoring pages, and use ASR for automated alerts. Refer to Sun Storage Array Administration guides for CLI troubleshooting and mapping issues.

Is Common Array Manager still supported by Dell?

Not applicable—it’s not a Dell product. CAM is Sun/Oracle-specific. Dell uses tools like Unisphere or Dell Storage Manager for SC Series arrays.

FAQ’s

1. How to configure disk arrays with Common Array Manager?
Use the GUI or CLI to create volumes and LUNs, configure RAID levels, and map them to Host Bus Adapter (HBA) WWNs.

2. How to monitor storage arrays using Common Array Manager?
CAM offers dashboard views, alerts, and logs. Use its monitoring interface or CLI to review array health, FRUs, and performance metrics.

3. Best alternatives to Dell EMC Common Array Manager?
For non-Sun/Oracle arrays, consider Unisphere (Dell), PowerFlex Unified Manager, or vendor-neutral tools like PowerVault Manager and enterprise monitoring platforms.

4. Common Array Manager user manual download?
You can download it from Oracle Support under the Systems Administration → Storage Management category. Choose the version matching your array and OS (Oracle Docs).

5. Step-by-step Common Array Manager setup for PowerVault?
CAM doesn’t support PowerVault—it’s exclusive to Sun/Oracle arrays. For PowerVault, use Dell’s PowerVault Manager or Dell Storage Manager tools.

Author Bio

Jane Smith is a seasoned tech content writer with over 8 years in enterprise IT documentation and an M.S. in Information Systems. She helps sysadmins and storage architects understand complex tools clearly and confidently.

Sources & References

Oracle documentation on Common Array Manager installation and usage (docs.oracle.com) (Oracle Docs)
Coruzant blog guide on CAM setup and configuration (Coruzant Technologies)
Dell spec sheets on Unisphere, CloudIQ, Live Volume features (Dell, Dell Download Center)
CAM troubleshooting and ASR capabilities (Oracle Docs)