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Cut Costs, Grow Revenue with Fractional Sales Experts

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Fractional sales expert leading team strategy discussion.

A majority of entrepreneurs struggle with achieving the sales growth they desire without incurring additional costs. When you do not have the financial means to employ a sales director permanently, it can be quite difficult to navigate the intricacies of sales.

By employing sales consultants part-time, you can access high-level sales strategy and support without incurring massive expenses. That’s the real power of fractional sales. This is a resourceful way of accessing skills necessary for your business expansion without diverting resources from your core activities.

What is Fractional Sales?

Fractional sales can be viewed as a business model under which experienced sales professionals join an organization on a part-time basis. These sales professionals can either be fractional sales consultants or fractional SDRs (Sales Development Representatives) who undertake the responsibility of helping such organizations by providing the necessary operational leadership and sales.

Why Choose the Fractional Sales Model?

There are many reasons why a fractional sales model is beneficial for expanding companies that do not require a sales director or cannot afford to hire one full-time.

The following are some of the key reasons why this model is logical:

Save Money and Get Expertise

The cost associated with hiring a sales manager or a sales executive permanently may be very expensive for your organization and their salaries can be more than six figures​. With fractional sales, however, one pays only for the services wished for. This can be a few hours a week or even a few days in a month.

There is also the benefit of having experienced sales veterans who have helped other organizations expand. People like this provide strategic vision so that the sales structure is organized and sales are achieved.

Flexibility to Meet Your Business Needs

A fractional sales team is an incredibly flexible option. You can have high-level sales expertise when you need it without paying a full-time salary or making a long-term commitment. This is perfect for companies that are expanding or for those who only have temporary positions available

How Can Fractional Sales Transform Your Business?

Employing a fractional sales manager has many advantages. They aid in the development of a coherent sales strategy in line with the business goals, spotting gaps in the market, and the execution of tactics to bolster sales.

In addition, a fractional sales leader works with your team to coach them. This helps in enhancing their performance as well as their morale. Such nurturance makes it easier for the team to meet targets and serves to apprehend the sales management’s effectiveness.

Furthermore, a sales consultant on a retainer allows for sales process optimization by enhancing lead generation, improving customer follow-up, and accelerating the sales process.

Is Fractional Sales Right for You?

Not every business needs a full-time sales leader, and a fractional B2B sales representative could be just what your company needs.

They work well for almost all startups that want to grow but don’t have enough money to hire full-time sales reps. Hiring a seasonal expert allows you to realize sales without committing to them permanently.

This is also true for small and medium-sized businesses that are growing or changing. You might need a casual sales team if your business is growing but you can’t hire full-time workers just yet. You get to choose when and how much help they give you, and it’s on your terms.

Maximize Growth and Efficiency with Fractional Sales

Fractional sales provide businesses with a smart way of growing without incurring the costs of hiring full-time employees. By engaging more seasoned sales personnel on a part-time basis, you can enjoy some consultancy while limiting costs.

If you’re a startup looking to grow or a company undergoing transitions, fractional sales gives you the ability and knowledge to drive revenues and improve your sales processes.

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TECHNOLOGY

Why and When You Should Perform Decentralized App Audits

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App Audits

Blockchain systems have risen in popularity since they’re encrypted and transparent and prevent fraud and human error. Because of this, a lot of modern mobile applications are built to run on a blockchain since they allow users to pay bills, transfer money to each other, and make in-app purchases in a secure, risk-free way. However, deciding to build your mobile app on a blockchain is only half the battle. To ensure the safety of your users and the integrity of your app, you also need to perform professional and thorough audits.

Why dApp Audits Should Be a Priority

At first glance, auditing decentralized apps might not seem like a priority, especially when the development process is going well and when the apps are performing as designed. But remember: it makes no sense to purchase rain boots in the middle of a storm or to buy car insurance when you’re already involved in a road traffic accident. Why should you wait for bad things to happen before you make dApp audits a priority?

By auditing your dApp as often as needed, you’ll get to:

  • Stay away from costly mistakes. No app development process is perfect, so you and your team will likely commit several blunders when designing your application and getting it off the ground. Fortunately, if you perform thorough audits during the development phase and after each update, you’ll prevent these mistakes from destroying your app’s reputation and creating problems that are expensive to fix.

 

  • Safeguard sensitive data. As mentioned above, most dApps are created on blockchain systems to ensure utmost security. One way to constantly enforce this level of security is to perform regular dApp audits, which allow you to weed out potential threats and ensure that your private key and other important data are always safe.

 

  • Build user trust and loyalty. Many dApp users are aware and concerned about security, which is why they opt to use blockchain-based applications in the first place. By making dApp audits a priority, you’ll show your user base that you’re committed to providing top-tier security and develop a solid reputation from your app along the way.

When Should You Conduct a dApp Audit?

Audits are often performed during the development phase to ensure that decentralized applications are working as planned. Once the development is complete, a final audit should be done before the release date to make sure that users won’t experience any issues when downloading and utilizing the app.

However, auditing shouldn’t stop at the app building and releasing stages. You’ll also want to perform an audit whenever the blockchain protocol is upgraded and when you make any updates to the application—particularly major changes that affect the app’s core functionality. Of course, if you notice malicious activities within the application, you need to conduct an audit ASAP. This way, you can keep sensitive data from falling into the wrong hands and prevent security breaches and fraudulent transactions from taking place, ensuring that your users are always protected and that your dApp maintains its integrity.

Contact a Trusted dApp Auditor Today

Thorough and regular auditing is a key to creating a secure and long-lasting decentralized app that users will trust and support. If you’re ready to begin, reach out to a dependable and experienced dApp audit company that provides top-tier solutions and will give you great value for money!

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TECHNOLOGY

Can You Change the Video Aspect Ratio in Pixverse?

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Can You Change the Video Aspect Ratio in Pixverse?

In today’s digital age, content creation has become an integral part of our lives. Whether you’re a professional filmmaker, social media enthusiast, or hobbyist, ensuring your videos fit the right platform’s requirements is crucial. One of the most common challenges is adjusting the video aspect ratio to suit various platforms. If you’ve ever asked, can you change the video aspect ratio in Pixverse?, this guide is here to help. Let’s dive into everything you need to know about aspect ratios, Pixverse’s capabilities, and how to optimize your videos seamlessly.

What Is a Video Aspect Ratio?

Before we delve into Pixverse’s features, it’s essential to understand the concept of aspect ratios. The video aspect ratio is the proportional relationship between a video’s width and height. It’s usually expressed as two numbers separated by a colon (e.g., 16:9 or 4:3).

Common Video Aspect Ratios

  • 16:9 (Widescreen): Standard for YouTube, TVs, and most online content.
  • 1:1 (Square): Popular for Instagram posts and Facebook ads.
  • 9:16 (Vertical): Designed for TikTok, Instagram Stories, and Snapchat.
  • 4:3: Classic format used in older televisions.
  • 21:9 (Cinematic): Commonly used for widescreen movies.

Each platform has its preferred aspect ratio, and posting content in the wrong format can result in cropping, black bars, or a distorted appearance.

Why Adjust the Aspect Ratio?

Adapting your video’s aspect ratio can significantly improve its performance. Here’s why:

  1. Platform Optimization: Different platforms cater to specific aspect ratios. For instance, a 9:16 vertical video performs better on TikTok than a horizontal one.
  2. Improved Engagement: Properly formatted videos ensure better viewing experiences, reducing bounce rates.
  3. Aesthetic Appeal: Avoid unsightly black bars or stretched visuals by choosing the right aspect ratio.

Can You Change the Video Aspect Ratio in Pixverse?

The short answer is yes. Pixverse offers robust tools to modify your video’s aspect ratio, making it a go-to choice for creators looking for convenience and efficiency.

Key Features of Pixverse

Pixverse stands out as a user-friendly video editing platform. Here are some of its core features that help with aspect ratio adjustments:

  • Predefined Templates: Choose from templates optimized for platforms like YouTube, Instagram, and TikTok.
  • Custom Aspect Ratio Settings: Manually input dimensions to tailor your video to specific requirements.
  • Cropping and Scaling Options: Adjust the video’s frame without compromising quality.
  • Real-Time Preview: See how your video will look on different platforms before exporting.

Step-by-Step Guide: Changing the Aspect Ratio in Pixverse

Here’s a detailed walkthrough to help you adjust your video’s aspect ratio using Pixverse:

Step 1: Open Pixverse

  • Launch the Pixverse app or desktop platform.
  • Import your video by clicking on the “Upload” button.

Step 2: Select the Aspect Ratio Tool

  • Navigate to the toolbar and locate the “Aspect Ratio” option.
  • Choose from predefined ratios like 16:9, 1:1, or 9:16.
  • For custom dimensions, select “Custom” and input your desired width and height.

Step 3: Adjust Cropping and Scaling

  • Use the cropping tool to ensure key elements of your video remain visible.
  • Adjust scaling to fit the frame without distorting the content.

Step 4: Preview Your Video

  • Click on “Preview” to see how the video looks in the selected aspect ratio.
  • Make any necessary tweaks before finalizing.

Step 5: Export the Video

  • Once satisfied, click “Export.”
  • Choose the desired resolution and format for your video.
  • Save or directly share your video to your preferred platform.

Best Practices for Aspect Ratio Adjustments

To ensure professional results, follow these tips:

  1. Plan Ahead: Shoot videos with your target aspect ratio in mind to minimize cropping during editing.
  2. Center Key Elements: Keep important visuals and text in the center to avoid cropping them out.
  3. Use Guides: Pixverse provides gridlines to help you align your video elements accurately.
  4. Test on Platforms: Upload a test version to your platform to confirm it displays correctly.

Pixverse vs. Other Video Editing Tools

How does Pixverse compare to its competitors? Here’s a quick breakdown:

FeaturePixverseAdobe Premiere ProFinal Cut ProCapCut
Ease of Use★★★★★★★★★★★★★★★★★★
Aspect Ratio TemplatesYesYesYesYes
PriceAffordableExpensiveExpensiveFree
Mobile CompatibilityYesLimitedNoYes

While professional-grade software like Adobe Premiere Pro offers advanced features, Pixverse’s simplicity and affordability make it an ideal choice for most users.

Common Challenges and How to Overcome Them

1. Cropped Content

When adjusting the aspect ratio, key visuals may get cropped. Solution: Use Pixverse’s scaling feature to fit your content within the frame.

2. Quality Loss

Exporting videos in a new aspect ratio can sometimes reduce quality. Solution: Always choose the highest resolution settings during export.

3. Distorted Images

Improper scaling can stretch or compress your video. Solution: Maintain the original proportions while scaling.

Conclusion

So, can you change the video aspect ratio in Pixverse? Absolutely! With its intuitive tools and versatile features, Pixverse makes aspect ratio adjustments a breeze. Whether you’re creating content for Instagram Stories, YouTube, or TikTok, Pixverse ensures your videos look their best on every platform.

By following the steps outlined in this guide and leveraging Pixverse’s features, you can optimize your videos for any audience. Remember, a well-formatted video not only enhances viewer experience but also boosts engagement and reach. So, start editing and make your content stand out!

 

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TECHNOLOGY

Zone Typecho: A Lightweight Blogging Solution

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Zone Typecho

Typecho is a PHP-based blogging platform renowned for its simplicity and power. Designed to offer a streamlined experience for bloggers and developers, it provides a robust framework for creating and managing content-rich websites.

Understanding Typecho

Typecho is an open-source blogging system developed in PHP. It emphasizes simplicity and efficiency, making it a preferred choice for users seeking a lightweight yet powerful content management system (CMS). Its architecture supports multiple databases, including MySQL, SQLite, and PostgreSQL, offering flexibility in deployment.

Key Features of Typecho

  • Multiple Database Support: Typecho seamlessly integrates with MySQL, SQLite, and PostgreSQL, allowing users to select the database that best fits their needs.
  • Markdown Support: Authors can write posts using Markdown, simplifying content creation and ensuring clean, readable formatting.
  • Plugin and Theme Support: The platform’s extensibility through plugins and themes enables users to customize functionality and design, tailoring their sites to specific requirements.
  • Custom Fields and Pages: Users can create custom fields and pages, providing the flexibility to develop unique content structures beyond standard blog posts.
  • Multi-User Management: Typecho supports multiple users, facilitating collaborative content creation and site management.

Zone Theme for Typecho

The “Zone” theme is a minimalist, single-column theme for Typecho, inspired by social media timelines. It offers a clean and lightweight design, focusing on content presentation without unnecessary distractions. The theme requires manual code adjustments for certain settings and utilizes the more tag to truncate posts for concise previews.

Features of the Zone Theme

  • Minimalist Design: The single-column layout provides a straightforward reading experience, emphasizing content without clutter.
  • Customization: While lacking a dedicated settings panel, users can modify the theme’s code to adjust aesthetics and functionality, offering a degree of personalization for those comfortable with coding.
  • Content Truncation: The use of the more tag allows for manual control over post previews, enabling bloggers to craft engaging excerpts that entice readers to continue reading.

Alternatives to Typecho

While Typecho offers a robust platform for blogging, several alternatives cater to different needs and preferences. Below is a comparison of some popular blogging platforms:

FeatureTypechoWordPressGhostWix
Programming LanguagePHPPHPJavaScript (Node.js)N/A
Database SupportMySQL, SQLite, PostgreSQLMySQL, MariaDB, SQLiteSQLiteBuilt-in
CustomizationHighHighModerateLimited
Ease of UseModerateModerateHighHigh
Plugin EcosystemModerateExtensiveModerateLimited
PerformanceHighModerateHighModerate
SEO CapabilitiesModerateHighHighModerate
CostFreeFree/PaidPaidPaid

WordPress

WordPress is a widely-used, open-source CMS known for its extensive plugin ecosystem and flexibility. It supports various content types and offers a vast array of themes and plugins, making it suitable for diverse website needs. However, its extensive features can sometimes lead to performance overhead.

Ghost

Ghost is a modern publishing platform built on Node.js, focusing on professional publishing and performance. It offers a clean writing experience and is optimized for speed, making it a strong contender for bloggers seeking a streamlined platform. Ghost operates on a subscription model, which may be a consideration for budget-conscious users.

Wix

Wix is a cloud-based website builder that allows users to create websites through drag-and-drop tools without requiring coding knowledge. While it offers ease of use and a variety of templates, it provides limited customization compared to open-source platforms like Typecho and WordPress.

SEO Considerations with Typecho

Optimizing your Typecho site for search engines involves several best practices:

  • Permalinks Structure: Configure clean and descriptive URLs to improve search engine readability.
  • Meta Tags: Ensure each page has unique and descriptive meta titles and descriptions to enhance click-through rates from search results.
  • Responsive Design: Implement a mobile-friendly design to cater to users on various devices, as mobile usability is a significant ranking factor.
  • Content Quality: Focus on creating high-quality, original content that provides value to readers, aligning with search engine algorithms that prioritize user satisfaction.
  • Performance Optimization: Enhance site speed through caching, image optimization, and efficient coding practices, as page load times impact SEO rankings.

Conclusion

Typecho, complemented by themes like Zone, offers a compelling option for bloggers seeking a simple yet powerful platform. Its flexibility and performance make it suitable for various blogging needs. However, it’s essential to consider your specific requirements and compare them with alternative platforms to make an informed decision. By focusing on SEO best practices and delivering quality content, you can enhance your site’s visibility and engagement, regardless of the platform chosen.

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