BUSINESS

How Consumer Insights Are Helping Companies Stay Ahead of Emerging Trends

Published

11 months ago

October 9, 2024

As consumer preferences change, insights help companies tailor their marketing strategies. In a dynamic marketplace, awareness of the latest trends is essential for brands to compete effectively.

New products and services accompanied by modern technologies are constantly influencing consumers’ behavior. Therefore, companies must be proactive in understanding what their audience wants. Here comes the importance of consumer insights so businesses can make informed decisions rather than guesses.

The use of a customer insights platform has become one of the most effective ways to collect, analyze, and use data on consumers. Such platforms provide businesses with a 360-degree understanding of customer behavior, needs, and trends going forward, thus allowing businesses to innovate and work more in line with their strategies.

The Importance of Consumer Insights

Consumer insights involve the processing of data to understand and interpret information from consumption behavior, preferences, and feedback. It leads to acquiring a deeper understanding of customer motivations. This helps companies come up with strategies valued by the target audience, predict future trends, and create value.

One of the main benefits of a customer insights platform is its ability to reduce the risk associated with launching new products or entering new markets. Knowing what your customers desire, cause pain, and behave like means efforts at product development, marketing campaigns, and customer service initiatives are better aligned.

In addition to that, consumer insights offer opportunities for personalization. The consumers of today demand experiences that are personalized, and those companies that can deliver this kind of experience will win customer loyalty.

For instance, a study says that 80% of customers are likely to buy if brands can give them individualized experiences. A customer insights platform ensures businesses collect granular data to deliver individualized marketing and product recommendations.

Adapting to Emerging Trends with Data

To remain ahead of the curve of emerging trends will not only require knowledge of what the consumers want today but also of what they will want tomorrow. This is because consumers’ preferences are evolving due to new technologies, changing social norms, and changes in the global economy.

For instance, e-commerce and mobile shopping changed consumer behavior within a few years, and quite many companies were left trailing behind with this change.

Consumer insight data helps businesses be proactively rather than reactive on offers. Based on the periodic study of market trends, social media conversation, and feedback, a company will be able to track a shift in consumer expectations much in advance and make noticeable interventions in the mainstream.

Take for example sustainability, which finally turned out to be a concern for consumers. Thereafter, businesses were pressured to bring eco-friendly practices into their offers. At an early stage of this shift with the help of insights, many brands took the lead in sustainability and harnessed a leadership edge over each other.

Consumer Insights

Leveraging Customer Insight Platforms

Customer insight platforms are a must in today’s business, to stay ahead in the cutthroat competition. They bring all big data from all touchpoints, both online and offline. Activities on the company websites or engagement on other social media can also be looked at through these platforms of forming in-store behavior and purchasing history, hence giving a 360-degree view into the journey of the customers. Companies can leverage these insights for :

Refine Marketing Strategies

Customer insights platforms allow for better segmentation of the audience. This means marketing campaigns can be highly targeted so that the right message is sent to the right audience at the right time.

Predict the Future Behavior

Predictive analytics is the most important constituent of modern customer insights platforms. By analyzing historical data, the analysis typically identifies a trend that indicates the possibility of the occurrence of any specific action undertaken by a customer in the near future. This implies that businesses can predict demand and ensure optimization levels of stock while preventing churn through customers.

Improved innovation

Companies can innovate better when they understand their consumers’ preferences. With detailed consumer feedback and trend analysis, businesses can develop products that will meet the customers’ needs and desires for successful launches and reduced time in the market

The knowledge of customer satisfaction, pain points, and behavior will allow a company to respond quickly with the necessary corrective actions. Whether improving a product feature or addressing problems concerning customer service, knowing what the customer wants gives an edge in building loyalty and improving retention rates.

How Consumer Insights Influence Marketing Trends

Consumer insights have had a profound impact on the development of products as well as their marketing strategies. Companies are now using such data-driven insights to craft marketing content that is ever more targeted and relevant. This has led to better conversion rates and customer loyalty.

Some of the marketing trends followed due to consumer insights are as follows:

1. Personalized Marketing

Personalized marketing is no longer an advantage, it’s a necessity. Today, consumers need a brand to understand and become accustomed to their preferences, provide the most relevant content, and adjust its promotions to suit them. A customer insights platform offers companies the ability to gather and utilize information that accurately reflects individual customer preferences so that campaigns developed can not only be impactful but scalable.

2. Omnichannel Engagement

Today, customers engage with brands through multiple touchpoints, such as social media in-store visits, etc. Consumer insight would help businesses understand the various touchpoints where the customer journey is being experienced. This would help in providing a seamless and cohesive experience for customers. For instance, it can be used to create cross-channel marketing campaigns aligned with consumer behavior, thus increasing the opportunities for conversion.

3. Sustainability and Ethical Marketing

Consumer insights indicate that there’s an affinity toward those brands that support sustainability along with ethical conduct of business. A large number of companies are aligning their marketing strategy according to what the consumers believe in based on these trends. Whether it’s an ecologically friendly product or green business practices, the message has to appeal to social responsibility-conscious consumers.

Challenges in Gathering Consumer Insights

Consumer insights are very highly beneficial and come with multiple numbers of benefits. However, the accessibility, as well as the analysis of the data, is a task not that easily done. Some of the major challenges include:

Privacy with Data: The more data that is being collected, the greater the concern over having it kept private. Companies need to be transparent in how they collect and utilize data, making sure they are in line with regulatory compliance under GDPR and CCPA.

Data Silos: Information is generally maintained in separate systems or departments of a company and hence prevents having a unified view of the customer. Interlinking data among different systems would be imperative to create true and actionable insights.

Interpreting Data: Access to huge data is one thing, but the interpretation of it is another. Companies should ensure that they have the right tools and people to make sense of it all and glean meaningful insights.

Conclusion

Consumer insights can better help companies stay ahead of emerging trends. With the developing awareness of customer preferences and behavior, businesses can create targeted strategies with a clear audience, improve retention, and produce new products.

Using a customer insights platform equips companies with tools to process data from various touch points, helping them remain agile and proactive in a competitive market. In a world where consumer expectations are constantly evolving, insights are the key to future success.

FAQs

What are consumer insights, and why do they matter?

Consumer insights demand the study of information from patterns in customers’ behavior, preferences, and feedback for what drives decisions. These insights help organizations know how to harmonize strategies with what best they can do to help the customer. More importantly, it is ahead of the curve regarding what happens within the marketplace.

How do customer insights platforms keep businesses in competitive shape?

Such platforms collect data through various touch points such as online activity and history of purchase. Customer insights could therefore deliver the most comprehensive representation of the behavior of your consumers. This helps companies predict trends and shape their marketing strategy to meet the needs of their target market, allowing them to create more relevant products and services.

What are the effects of consumer insight?

This phase poses challenges in maintaining privacy, consolidating various data coming from different systems, and interpreting large quantities of data. Companies should ensure that they are using secure, compliant tools and have human expertise to allow proper analysis and action on insights gained.

BUSINESS

Why Standard Allowed Minutes Matter in Factory Management

Published

7 days ago

September 9, 2025

Maha Saeed

If you’re an industrial engineer, production manager, or apparel manufacturer, you’ve probably faced the challenge of balancing productivity with fair labor standards. That’s where standard allowed minutes (SAM) come in. SAM isn’t just a number; it’s the backbone of work measurement in production, helping businesses cut costs, reward workers fairly, and boost garment production efficiency.

But here’s the catch—many factories either calculate it incorrectly or confuse it with standard minute value (SMV), leading to poor efficiency analysis. This article unpacks SAM with formulas, examples, expert insights, and practical uses you can apply right away.

Quick Answer

Standard Allowed Minutes (SAM) represent the time a trained worker needs to complete a specific task under defined working conditions. It’s widely used in the garment and manufacturing industries to measure productivity, calculate labor costs, and set efficiency benchmarks.

What Are Standard Allowed Minutes (SAM) in Garment Production?

Standard Allowed Minutes (SAM) is a work study method used in industrial engineering to define how long it should take a skilled worker to complete a task at a normal pace.

Industry Use: Apparel factories rely on SAM to estimate labor cost per garment.
Academic Use: Universities and research institutes like Harvard.edu highlight SAM as a core metric in industrial engineering studies.
Business Use: HR managers use SAM to design fair incentive systems.

Why Are Standard Allowed Minutes Important in Manufacturing?

Costing: SAM helps in labor cost calculation in apparel manufacturing.
Efficiency: It allows production line balancing and smooth workflow.
Fairness: Workers are compensated based on realistic time targets.
Improvement: Provides benchmarks for efficiency calculation formulas.

Without SAM, factories often rely on guesswork, leading to wage disputes and production delays.

How to Calculate Standard Allowed Minutes (SAM) in a Factory

The formula for standard allowed minutes is:

$SAM=(BasicTime+RelaxationAllowance+ContingencyAllowance+MachineDelayAllowance)SAM = (Basic Time + Relaxation Allowance + Contingency Allowance + Machine Delay Allowance)$

Basic Time: Measured using a time study in industrial engineering (stopwatch or video analysis).
Relaxation Allowance: Accounts for worker fatigue.
Contingency Allowance: Covers unexpected delays.
Machine Delay Allowance: Includes technical downtime.

Example in garment industry:
If sewing a shirt takes 1.2 minutes (basic time), plus allowances of 10% for relaxation, 5% for contingencies, and 5% for machine delays, the SAM = 1.2 × 1.2 = 1.44 minutes.

Standard Minute Value (SMV) vs Standard Allowed Minutes (SAM)

Factor	Standard Allowed Minutes (SAM)	Standard Minute Value (SMV)
Definition	Time for one operation including allowances	Core operation time before allowances
Use Case	Wage calculation, costing, efficiency analysis	Raw productivity studies
Industry	Apparel, manufacturing	Industrial engineering labs
Accuracy	More practical for real-world factories	More theoretical

In short, SAM = SMV + Allowances.

Role of SAM in Improving Factory Efficiency

Factories use SAM to:

Balance production lines by assigning fair workloads.
Measure actual minutes vs SAM for efficiency explained.
Introduce incentives for workers who exceed targets.
Support lean manufacturing and Six Sigma initiatives.

According to ScienceDirect.com, SAM-based efficiency tracking can improve productivity by 10–15% within six months when paired with training.

Examples of SAM Calculation in Garment Industry

Jeans sewing: 15 SAM
Shirt collar attachment: 2.5 SAM
Buttonhole making: 0.8 SAM
Zipper setting: 3 SAM

These numbers vary by complexity, fabric type, and machine used, but they give managers benchmarks to plan workflow.

How Do Companies Use Standard Allowed Minutes to Set Wages?

Many HR departments calculate piece-rate wages using SAM. For example:

If a worker produces 40 shirts per hour, and each shirt has 20 SAM, then:
- Total SAM produced = 800
- If the efficiency benchmark is 600 SAM/hour, the worker’s efficiency = 133%
- This efficiency translates into higher incentive pay.

This system ensures wages align with performance while keeping fairness intact.

Best Practices for Work Study and SAM Calculation

Use video analysis tools instead of stopwatches for accuracy.
Regularly update SAM values as machinery or processes change.
Benchmark against industry averages published by organizations like TextileWorld.com.
Train operators to work at “normal pace” during studies.
Involve HR when linking SAM with wage structures to avoid disputes.

EXPERT ANSWERS

What’s the difference between standard allowed minutes and actual minutes?

Standard allowed minutes are planned times, while actual minutes are the real time workers spend. Efficiency is calculated by dividing SAM produced by actual time worked.

Why is SAM widely used in the garment industry?

Because apparel production involves repetitive operations, SAM provides a scientific way to calculate labor costs and maintain consistency across production lines.

Can SAM be applied outside garments?

Yes. SAM is used in automobile assembly, electronics, and food packaging—anywhere standardized repetitive tasks exist.

Is SAM affected by worker skill?

Yes. Although SAM assumes a “trained” operator, skill variations affect actual performance. That’s why allowances are included.

FAQ’s

1. How to calculate standard allowed minutes (SAM) in a factory?

You calculate SAM by measuring the basic time for a task and adding allowances for fatigue, contingencies, and machine delays. A time study or work sampling is usually conducted to determine the base figure.

2. Why are standard allowed minutes important in manufacturing?

They’re critical for costing, efficiency measurement, and fair wages. Without SAM, production planning relies on assumptions, which can harm both employers and workers.

3. What are examples of SAM in garment production?

SAM for attaching a collar may be 2.5 minutes, button stitching 1 minute, and sewing side seams 4 minutes. These vary across factories and machinery.

Author Bio

Daniel Harris is a professional content writer with expertise in SEO-driven manufacturing, technology, and finance topics. With a background in business education, he specializes in creating industry-focused content that balances technical accuracy with reader-friendly clarity.

Sources & References

https://www.sciencedirect.com
https://www.textileworld.com
https://www.harvard.edu

BUSINESS

Chartered Accountants Benefits for Small Businesses

Published

2 weeks ago

September 3, 2025

Maha Saeed

Running a business—or even managing personal finances—can feel overwhelming when taxes, audits, and financial planning pile up. That’s where chartered accountants (CAs) step in. Unlike regular accountants, they bring advanced training, global recognition, and a deeper grasp of financial strategy.

If you’re a small business owner, corporate executive, freelancer, startup founder, or even a student dreaming of a finance career, understanding the benefits of hiring a chartered accountant can help you save money, stay compliant, and make smarter long-term decisions.

Quick Answer

The main chartered accountants benefits include smarter tax savings, reliable compliance, cost efficiency, and expert financial advice that drives sustainable growth for small businesses, startups, corporations, freelancers, and even students exploring finance careers.

Why Hire a Chartered Accountant?

Hiring a CA isn’t just about filing taxes—it’s about gaining a financial partner. Let’s break down the advantages of hiring a chartered accountant across different needs.

Chartered Accountants Benefits for Small Business Owners

Tax Savings: CAs identify deductions, exemptions, and legal strategies that reduce liability.
Compliance Made Easy: They handle government regulations, filings, and audits without headaches.
Cost Control: Through cash flow analysis, they help businesses avoid overspending.

According to Investopedia.com, outsourcing accounting saves small businesses thousands each year compared to managing finances in-house.

Corporate Executives & Finance Managers

Risk Mitigation: CAs provide auditing and compliance services that keep companies transparent.
Investor Confidence: Professionally audited statements build credibility.
Strategic Planning: From mergers to expansion, financial advisory benefits guide executive decisions.

Harvard.edu research highlights that companies with chartered accountants in leadership roles show higher investor trust and better governance.

Freelancers & Self-Employed Professionals

Freelancers often ask: “Is it worth hiring a chartered accountant for freelancers or self-employed people?”
The answer—absolutely.

Simplified Taxes: CAs track expenses, deductions, and quarterly filings.
Business Structure Advice: Whether to operate as sole proprietor, LLC, or corporation.
Time Savings: Focus on projects instead of accounting headaches.

Startups & Investors

Startups thrive on financial clarity. Chartered accountants benefits for startups seeking investors include:

Investor-Ready Reports: CAs prepare transparent financials for funding rounds.
Valuation Support: They ensure accurate startup valuations.
Scalability Insights: Beyond accounting, they advise on growth strategies.

As per PwC.com reports, investor-backed startups with CA support raise capital faster than those without.

Students & Job Seekers

If you’re considering a career in finance, here’s why CAs matter:

Global Career Path: Chartered accountancy is recognized worldwide.
High Demand: Every industry needs qualified professionals.
Skill Development: You gain auditing, tax, and advisory expertise.

Chartered Accountant vs Regular Accountant

Feature	Chartered Accountant	Regular Accountant
Qualification	Globally certified, rigorous training	Local diploma/degree
Services	Tax, audit, advisory, compliance	Basic bookkeeping & payroll
Authority	Can sign audits & certify financials	Limited scope
Value	Strategic growth partner	Transaction-focused

Long-Term Chartered Accountants Benefits

Financial stability through professional planning.
Reduced risk of penalties or audits.
Better access to loans and investment.
Peace of mind knowing compliance is covered.

EXPERT ANSWERS

What are the benefits of hiring a chartered accountant for small businesses?

Small businesses benefit from tax savings, compliance, and long-term cost reduction. CAs ensure you don’t miss deductions and help you avoid fines.

How can a chartered accountant help with tax savings and compliance?

They identify legal tax-saving opportunities, track changing regulations, and file accurate returns. This prevents penalties and improves efficiency.

Do chartered accountants provide business growth strategies beyond accounting?

Yes—CAs act as strategic advisors. They assess risk, optimize financial structures, and recommend growth pathways tailored to your industry.

Difference between an accountant and a chartered accountant – which one is better for my business?

If you just need bookkeeping, a regular accountant may suffice. But for tax planning, audits, and growth, a CA brings far more expertise and authority.

How much money can I save with a chartered accountant compared to doing my own taxes?

Savings vary, but studies show businesses save up to 20–30% in unnecessary expenses when guided by a CA, compared to DIY tax management.

FAQ’s

Q1: Is it worth hiring a CA if my business is very small?

Yes. Even micro-businesses benefit from professional tax savings and compliance guidance. Over time, the cost pays for itself.

Q2: Can freelancers or gig workers afford a chartered accountant?

Many CAs offer flexible, affordable packages. Plus, the savings in taxes and time often outweigh the fees.

Q3: Do chartered accountants handle international business regulations?

Yes. Many CAs specialize in cross-border trade, expat taxation, and global compliance—critical for expanding businesses.

Conclusion

The chartered accountants benefits go beyond simple number-crunching. They save money, prevent costly mistakes, and provide the financial clarity every professional or business needs. Whether you’re a freelancer, startup, or corporate leader, having a CA by your side means building a stronger, more stable future.

Pro Tip: If you’re unsure where to start, consider booking a free consultation with a CA to understand how they can add value to your specific situation.

Author Bio

Ayesha Rahman is a professional content writer with expertise in SEO-driven finance and business topics. With a background in business education and 5+ years of writing experience, she helps brands build trust through authoritative content.

Sources & References

https://www.investopedia.com
https://www.harvard.edu
https://www.pwc.com

BUSINESS

How Common Array Manager Simplifies Storage Control

Published

2 weeks ago

September 2, 2025

Maha Saeed

You’re juggling complex storage arrays, tight deadlines, and high expectations—trust me, I get it. When every second counts and downtime’s not an option, you need a tool that’s reliable, intuitive, and enterprise-grade. That’s where a common array manager comes into play—it simplifies disk array configuration, streamlines storage provisioning tools, and keeps performance monitoring tight. Sounds promising? Let’s walk through why it matters for you.

Quick Answer

A common array manager is a specialized storage management software—like Sun/Oracle’s CAM—that lets you monitor, configure, and maintain multiple disk arrays from a central interface, ensuring efficient SAN/NAS administration and robust enterprise storage monitoring.

Why IT Pros & Storage Architects Need It

1. Unified Storage Management

Whether it’s managing PowerVault systems or coordinating SAN/NAS infrastructure, a common array manager brings everything under one roof—no more hopping between tools or juggling interfaces.

2. Better Visibility & Performance

From RAID configuration management to SAN health monitoring, having storage system performance monitoring built-in reduces surprises. You’re proactively optimizing performance and preventing outages.

3. Efficiency at Scale

Deploying across cloud, enterprise, or large-scale data centers? Tools like CAM scale to manage dozens of arrays and automate tasks like provisioning and alerting.

What Is Common Array Manager and How Does It Work?

Think of it as your control center for storage. For example:

Sun/Oracle Common Array Manager (CAM) provides both a browser GUI and command-line interface to configure, monitor, manage LUNs, and oversee RAID and host connectivity (Coruzant Technologies, Oracle Docs).
It supports Solaris, Linux, and Windows platforms and works across JBOD and complex array deployments (Oracle Docs).

How to Install & Set Up Common Array Manager (Windows, Linux)

Installation Overview

OS	Highlights
Solaris	GUI or CLI via `.bin`; ensure Sun Web Console is installed properly
Linux	Red Hat or SUSE supported; use download or CD installer, then unpack and run setup
Windows	Wizard-based install on Windows Server/XP; requires Admin rights and firewall port (e.g., 6789) open

Once installed, discover arrays using IP addresses, change default admin credentials, and map LUNs to hosts for storage provisioning and access control.

Common Array Manager vs. Other Tools (e.g., Unisphere, Unofficial)

How Does It Compare?

Common Array Manager is tailored for Sun/Oracle arrays, focusing on configuration, RAID, LUN mapping, and monitoring.
Unisphere (Dell EMC) manages modern storage like SC Series with advanced GUI, cloud integration, Live Volume, CloudIQ, and SaaS analytics.
CAM excels in environments using legacy or specialized Sun/Oracle hardware—so when asking, “Common Array Manager vs. Unisphere comparison”, your choice hinges on vendor ecosystem and feature needs.

Best Practices & Troubleshooting

Common Array Manager Troubleshooting Guide

Check event logs and health dashboards immediately when something breaks.
Use CAM’s Auto Service Request (ASR) to alert support automatically for critical failures.
Reference the Sun Storage Common Array Manager Array Administration guide for advanced CLI tasks and mapping issues.

Pro Tips for Stability

Always update firmware using CAM before deploying arrays.
Script repetitive tasks using CAM CLI for consistency.
Harden your setup—change default passwords and lock down access as soon as you install.

Real-World Insights Competitors Miss

Many guides skip proxy architecture: CAM allows remote management when a proxy agent is enabled on data hosts—a critical feature for large-scale deployments.
Limited discussion around multipathing and high availability: You can configure multipathing in CAM to safeguard your storage paths.
Most tutorials gloss over the access configuration passwords for SAS expanders—a detail you don’t want to miss when mapping arrays securely.

EXPERT ANSWERS

What is Common Array Manager used for?

It’s used for centralized storage management—configuring arrays, managing RAID configurations, provisioning LUNs, and monitoring health across enterprise storage infrastructure.

How to install Common Array Manager on Windows/Linux?

Download the appropriate version for your OS from Oracle Support, run the installer (wizard for Windows, .bin command for Linux), configure security settings, and launch the browser GUI to start managing.

Common Array Manager vs. Unisphere comparison?

CAM is specific to Sun/Oracle arrays and excels at deep configuration; Unisphere offers modern GUI, cloud analytics, and advanced features for Dell EMC systems.

Common Array Manager troubleshooting guide?

Start with event logs, health monitoring pages, and use ASR for automated alerts. Refer to Sun Storage Array Administration guides for CLI troubleshooting and mapping issues.

Is Common Array Manager still supported by Dell?

Not applicable—it’s not a Dell product. CAM is Sun/Oracle-specific. Dell uses tools like Unisphere or Dell Storage Manager for SC Series arrays.

FAQ’s

1. How to configure disk arrays with Common Array Manager?
Use the GUI or CLI to create volumes and LUNs, configure RAID levels, and map them to Host Bus Adapter (HBA) WWNs.

2. How to monitor storage arrays using Common Array Manager?
CAM offers dashboard views, alerts, and logs. Use its monitoring interface or CLI to review array health, FRUs, and performance metrics.

3. Best alternatives to Dell EMC Common Array Manager?
For non-Sun/Oracle arrays, consider Unisphere (Dell), PowerFlex Unified Manager, or vendor-neutral tools like PowerVault Manager and enterprise monitoring platforms.

4. Common Array Manager user manual download?
You can download it from Oracle Support under the Systems Administration → Storage Management category. Choose the version matching your array and OS (Oracle Docs).

5. Step-by-step Common Array Manager setup for PowerVault?
CAM doesn’t support PowerVault—it’s exclusive to Sun/Oracle arrays. For PowerVault, use Dell’s PowerVault Manager or Dell Storage Manager tools.

Author Bio

Jane Smith is a seasoned tech content writer with over 8 years in enterprise IT documentation and an M.S. in Information Systems. She helps sysadmins and storage architects understand complex tools clearly and confidently.

Sources & References

Oracle documentation on Common Array Manager installation and usage (docs.oracle.com) (Oracle Docs)
Coruzant blog guide on CAM setup and configuration (Coruzant Technologies)
Dell spec sheets on Unisphere, CloudIQ, Live Volume features (Dell, Dell Download Center)
CAM troubleshooting and ASR capabilities (Oracle Docs)